BGE | Energy savings

Baltimore Gas and Electric wanted a project showcasing ways to save energy, with illustration. The goal was to develop a type of illustration that people of different ages and ethnic groups can relate to.

Almost all my projects start with quick B/W sketches following a script. It's the easiest and fastest way to communicate with the client and start telling a story.

I designed the characters & style frames for this project as well some of the storyboards. Later on, several designers were hired to try to shape the ongoing design phase. Above the video are my original designs.

Client: Baltimore Gas and Electric
Agency: ICFI
CD & producer: Melanie Dorn
AD, illustrator, storyboard: Rafael Macho
Additional design: Sean McClintock