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Rafael Macho Studio
Design direction + illustration

Maxis | Electronic Arts

Teaser video for the release of the 2011 Sims update.

This particular project needed visuals without revealing any existing assets of the upcoming game. So it had to be somehow generic and avoid any 3D rendering that could possibly be associated with the capabilities of the game engine.

Client: Maxis
agency: Arnson Communications
Production Company: Two Thousand Strong
AD, illustrator, storyboard: Rafael Macho